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June 15, 2009

New Businesses and Lifestyle Modules added to ReferenceUSA Database
www.cityofaustin.org/library/databases.htm

APL now offers two new ReferenceUSA modules, New Businesses and Lifestyles. 

New Businesses is updated weekly with more than 40,000 new businesses nationwide and more than 200 in Travis County.   Search by business name, type, filing type, geography, phone, home-based business, and time frame.  Track new areas of economic development and research and find new businesses that could use your goods or services.

Lifestyles offers 19 categories with subheadings to identify consumers based on their lifestyles, hobbies, and interests.  Search specific geographic areas for potential customers who have interests in your products or services. Economic factors such as median home income and median home value can also be incorporated into the search.

ReferenceUSA provides directory information for 14 million U.S. businesses and 135 million U.S. households.  Search by name, address, phone number, company name, brand, industry, state, county, city, zip code, and other special selections. Details on businesses include toll free and fax numbers, Web address, sales volume, number of employees, ticker symbols, and owner/executive names and biographies.  Use the Custom or Guided Search features to create and save customized lists.

Entrepreneurs can use ReferenceUSA to conduct market research by selecting a location and looking up the number of similar businesses in the area, then checking the competition with years in business and credit rating data.  Use the residential database to compile mailing lists.

Job Seekers can research industries and companies, find executives, corporate families, and company descriptions. Find companies that don’t advertise their openings. Send personalized inquiries instead of blanket resumes.

Consumers can find corporate headquarters and executive names, toll-free and fax numbers, schools, childcare, and local businesses by zip code.  Use the residential database to find friends and relatives.

Researchers can compile data summaries to profile an entire neighborhood, city, or state by type of business, size of business, or household median income.

ReferenceUSA is available at all Library locations and from computers anywhere to Austin Public Library cardholders.  Search from your home or your office!

To find out more call telephone reference at 974-7400 or stop by any APL location.

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Please direct press inquiries to:
| (512) 974-7379
Public Information Specialist
Austin Public Library


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